We describe the full rheology profile of vitrimers, from small deformation (linear) to large deformation (non-linear) viscoelastic behaviour, providing concise analytical expressions to assist the experimental data analysis, and also clarify the emerging insights and rheological concepts in the subject. We identify the elastic-plastic transition at a time scale comparable to the life-time of the exchangeable bonds in the vitrimer network, and propose a new method to deduce material parameters using the Master Curves. At large plastic creep, we describe the strain thinning when the material is subjected to a constant stress or force, and suggest another method to characterize the material parameters from the creep curves. We also investigate partial vitrimers including a permanent sub-network and an exchangeable sub-network where the bond exchange occurs. In creep, such materials can exhibit either strain thinning or strain thickening, depending on applied load, and present the phase diagram of this response.