Of farms, legends, and fools: Re-engaging Ghana’s development narrative through social media

Abstract

As social media democratize participation in the public sphere, new voices are emerging that challenge the status quo of public political discussion in important ways. In particular, social media are allowing ordinary citizens to offer their appraisals of government policy and their diagnoses of the problems besetting development. Through a rhetorical analysis of online videos by selected social commentators, we show how development is framed by today’s Ghanaian youth as an engagement with local and global vistas. Although lacking in nuanced historical and theoretical framing, and espousing an idealized-Western vision of development, our interlocutors play an important role in spurring active youth engagement in democratic discourse and in bringing to the popular stage contemporary national and global discourses surrounding development, identity, and the role of digital media in shaping modern public debate in democratic societies.