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ICT environmentalism and the sustainability game

Accepted version
Peer-reviewed

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Article

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Abstract

jats:titleAbstract</jats:title> jats:pOver the past three decades, corporate branding has trended strongly towards environmental conscientiousness and green rhetoric, often heralded under the term “sustainability” – a broad and mutable rhetorical strategy that not only serves industry self-interest but is mobilized by civil society actors as well. This tension is especially apparent in the information communication technologies (ICT) sector. Employing Wittgenstein’s concept of the language-game, this article describes how sustainability has been deployed by tech companies, and how these efforts have also been contested – and strategically mobilized – by activist environmental non-profits and critical scholars seeking to reform tech sector practices. Combining environmental communication, political economy, and discourse analysis, we investigate the conceptualization and communication of sustainability as a discourse within and against the sector.</jats:p>

Description

Keywords

\environmental communication, environmental media studies, STS, infrastructure studies, sustainability studies, political ecology

Journal Title

Journal of Language and Politics

Conference Name

Journal ISSN

1569-2159
1569-9862

Volume Title

Publisher

John Benjamins Publishing Company