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Cultural Components of Sex Differences in Color Preference.

Published version
Peer-reviewed

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Abstract

Preferences for pink and blue were tested in children aged 4-11 years in three small-scale societies: Shipibo villages in the Peruvian Amazon, kastom villages in the highlands of Tanna Island, Vanuatu, and BaYaka foragers in the northern Republic of Congo; and compared to children from an Australian global city (total N = 232). No sex differences were found in preference for pink in any of the three societies not influenced by global culture (ds - 0.31-0.23), in contrast to a female preference for pink in the global city (d = 1.24). Results suggest that the pairing of female and pink is a cultural phenomenon and is not driven by an essential preference for pink in girls.

Description

Funder: Cambridge Commonwealth, European and International Trust; Id: http://dx.doi.org/10.13039/501100003343


Funder: Gates Cambridge Trust; Id: http://dx.doi.org/10.13039/501100005370


Funder: School of the Biological Sciences, University of Cambridge; Id: http://dx.doi.org/10.13039/501100000705


Funder: Clare College, University of Cambridge; Id: http://dx.doi.org/10.13039/501100001625


Funder: Smuts Memorial Fund, University of Cambridge; Id: http://dx.doi.org/10.13039/501100000710

Keywords

Australia, Congo, Female, Humans, Male, Sex Characteristics, Vanuatu

Journal Title

Child Dev

Conference Name

Journal ISSN

0009-3920
1467-8624

Volume Title

92

Publisher

Wiley
Sponsorship
Social Sciences and Humanities Research Council of Canada (752‐2016‐0555)