jats:titleAbstract</jats:title> jats:pAs a starting point, this paper recognizes the key role of the notion of ‘revitalization’ in the development of the multi-sectoral approach to urban renewal in Poland over the last 15 years. Thus, while acknowledging the important limitations of revitalization programs to date, it aims not so much to reject or criticize the current model revitalization, but rather to ‘revitalize’ the notion of revitalization itself. Based both on interviews with engaged practitioners of revitalization in Poland and on a review of practices existing elsewhere, this paper seeks to infuse the Polish imaginary of revitalization with transformative policy agendas.</jats:p>