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Presenting possibilities, plans, pathways, programmes: NASA’s use of strategic roadmapping visuals

Accepted version
Peer-reviewed

Type

Article

Change log

Abstract

Strategic roadmaps provide a visual approach for structuring long-term plans, conveying policy commitments, summarizing an organization’s intent and depicting prospective pathways to realizing a vision. When it comes to generating roadmaps and deploying them to enhance communication, NASA is the preeminent author and publisher of these purposeful visualizations. They have a breadth and depth of experience, consistently creating strategic roadmaps since the early 1960s, and have produced a rich array of various types spanning the spectrum of organizational/program levels and administrative functions. In addition to highlighting notable examples published by NASA, a critique and contrast is made in respect of their presentational style, message design and narrative sequence, content and substance, diagrammatic structure, orientation and format.

Description

Keywords

35 Commerce, Management, Tourism and Services, 3503 Business Systems In Context, 44 Human Society, 3507 Strategy, Management and Organisational Behaviour, 4407 Policy and Administration

Journal Title

Technology Analysis & Strategic Management

Conference Name

Journal ISSN

0953-7325
1465-3990

Volume Title

Publisher

Informa UK Limited

Rights

All rights reserved