An artist's journey of arts entrepreneurship: Exploring how an installation - Moving Museum 35 - performs creative de-struction and capital enhancement

Abstract

Artists are increasingly (re-)defining and (re-)framing their careers by negotiating multiple roles, acquiring new knowledge on demand, and positioning themselves across disciplinary borders. As they navigate a rapidly shifting career terrain, entrepreneurial skills are mobilized. In this article, we present important advances in the understanding of arts entrepreneurship through a case study of a British artist, Mira Calix. Her work is characterized by ‘creative de-struction’ where capital enhancement plays a key role. In investigating her commissioned installation in China, entitled ‘Moving Museum 35,’ we ask how arts entrepreneurship has the potential for social transformation by inverting the meaning of “museum”.