Surveys are a popular way to collect data on a range of topics related to your library service but it is all too easy to get them wrong. If you struggle to design effective surveys you are not alone – they are often far more complex than they look. This interactive session will outline the basics of designing a survey, how to draft questions to get the answers you really want, some of the common pitfalls to avoid, the different software options available to help you and some tips and tricks for using surveys effectively. At the end of the session attendees will be able to put together a successful survey on a range of topics.