This paper proposes a cruise control system ( CCS ) to improve an electric vehicleʼs range, which is a significant hurdle in market penetration of electric vehicles. A typical driver or a conventional adaptive cruise control ( ACC ) controls an electric vehicle ( EV ) such that it follows a lead vehicle or drives close to the speed limit. This driving behaviour may cause the EV to cruise significantly above the average traffic speed. It may later require the EV to slow down due to the traffic ripples, wasting a part of the EVʼs kinetic energy. In addition, the EV will also waste higher speed dependent dissipative energies, which are spent to overcome the aerodynamic drag force and rolling resistance. This paper proposes a CCS to address this issue. The proposed CCS controls an EVʼs speed such that it prevents the vehicle from speeding significantly above the average traffic speed. In addition, it maintains a safe inter-vehicular distance from the lead vehicle. The design and simulation analysis of the proposed CCS were in a MATLAB simulation environment. The simulation environment includes an energy consumption model of an EV, which was developed using data collected from an electric bus operation in London. In the simulation analysis, the proposed system reduced the EVʼs energy consumption by approximately 36.6% in urban drive cycles and 15.4% in motorway drive cycles. Finally, the experimental analysis using a Nissan e-NV200 on two urban routes showed approximately 30.8% energy savings.