International cultural development projects entail a neoliberal agenda that frequently echoes colonial ideologies and discourses. Using the case study of Chaouen, a northern city in Morocco, I argue in this paper that former colonies and aid-receiving countries usually overlap, and serve the former metropolises to continue controlling the former colony’s human and economic resources. I discuss how the former colonial power, in this case Spain, regulates and promotes a particular heritage discourse that has conveniently been depoliticised. I further contend that in line with previous colonial narratives, Spain has silenced the painful history of struggle and resilience of the inhabitants of Chaouen.