Driver's access to information about navigation and vehicle data through in-car displays and personal devices distract the driver from safe vehicle management. The discrepancy between road safety and infotainment must be addressed to develop safely-operated modern vehicles. Head-up Displays (HUDs) aim to introduce a seamless uptake of visual information for the driver while securely operating a vehicle. HUDs projected on the windshield provide the driver with visual navigation and vehicle data within the comfort of the driver's personal eye box through a customizable extended display space. Windshield HUDs does not require the driver to shift the gaze away from the road to attain road information. This article presents a review of technological advances and future perspectives in holographic HUDs by analyzing the optoelectronics devices and the user experience of the driver. The review elucidates holographic displays and full augmented reality (AR) in 3D with depth perception when projecting the visual information on the road within the driver's gaze. Design factors, functionality and the integration of personalized machine learning (ML) technologies into holographic HUDs are discussed. Application examples of the display technologies regarding road safety and security are presented. An outlook is provided to reflect on display trends and autonomous driving. This article is protected by copyright. All rights reserved.