The nature of viral altruism and how to make it stick
Accepted version
Peer-reviewed
Repository URI
Repository DOI
Change log
Authors
Van Der Linden, S
Abstract
Societal altruism is changing. Increased awareness and use of online social media is providing new ways of inspiring collective action and support for critical societal challenges. What makes some social causes go viral while others never seem to take off?
Description
Keywords
32 Biomedical and Clinical Sciences, 42 Health Sciences, 52 Psychology, Generic health relevance
Journal Title
Nature Human Behaviour
Conference Name
Journal ISSN
2397-3374
2397-3374
2397-3374
Volume Title
1
Publisher
Springer Science and Business Media LLC