The nature of viral altruism and how to make it stick

Accepted version
Repository URI
https://www.repository.cam.ac.uk/handle/1810/278829
Repository DOI
https://doi.org/10.17863/CAM.26206
No Thumbnail Available
Files
Accepted version (851.65 KB)
Type
Article
Change log
Authors
Van Der Linden, S 
Abstract

Societal altruism is changing. Increased awareness and use of online social media is providing new ways of inspiring collective action and support for critical societal challenges. What makes some social causes go viral while others never seem to take off?

Description
Keywords
32 Biomedical and Clinical Sciences, 42 Health Sciences, 52 Psychology
Journal Title
Nature Human Behaviour
Conference Name
Journal ISSN
2397-3374
2397-3374
Volume Title
1
Publisher
Springer Science and Business Media LLC
Publisher DOI
https://doi.org/10.1038/s41562-016-0041
Rights
http://www.rioxx.net/licenses/all-rights-reserved
Collections
Scholarly Works - Psychology