Repository logo
 

Communicating Climate Change Beyond Western Societies: A Tale of the Czech Republic and India

dc.contributor.authorSabherwal, Anandita
dc.contributor.authorKácha, Ondrej
dc.date.accessioned2021-03-03T09:09:58Z
dc.date.available2021-03-03T09:09:58Z
dc.description.abstractDespite being a global problem, climate change has disproportionately large impacts on non-Western countries in the form of extreme weather events, threats to food security, and displacement of communities. Climate change mitigation is therefore an immediate priority requiring both international and local efforts. Motivating public action is especially important because pro-climate policies require public mandate to be approved and implemented. Behavioural scientists have identified communication strategies that can effectively motivate public support for climate action. However, most of this research has been conducted on Western, Educated, Industrialised, Rich, and Democratic (or WEIRD) populations, making it unclear if these strategies can be applied elsewhere. In this perspective, we discuss climate change communication strategies that have been developed on WEIRD samples. These include using partisan messengers, conveying social norms, and citing experts. We posit that these climate communication strategies developed in Western societies may not be applicable in other populations. We then consider the cases of two countries–the Czech Republic and India to discuss how context-specific insights about citizens’ priorities, concerns, and experiences with nature can be used to communicate climate change. We build on these case studies to propose INCLUDE, a framework that can be adopted by communicators such as policymakers, elected officials, scientists, and activists in non-WEIRD societies to develop effective climate communication strategies informed by context specific and culture-specific insights.
dc.identifier.doi10.17863/CAM.65442
dc.identifier.urihttps://www.repository.cam.ac.uk/handle/1810/318327
dc.language.isoeng
dc.publisherCUSPE (Cambridge University Science and Policy Exchange)
dc.rightsAttribution 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectBehavioural science
dc.subjectClimate change
dc.subjectCommunication
dc.subjectNon-Western cultures
dc.subjectPsychology
dc.titleCommunicating Climate Change Beyond Western Societies: A Tale of the Czech Republic and India
dc.typeArticle
dcterms.dateAccepted2021-03-02
prism.issueIdentifier2
prism.publicationNameCambridge Journal of Science and Policy
prism.volume2
pubs.declined2021-03-02T12:17:14.421+0000
rioxxterms.licenseref.startdate2021-03-02
rioxxterms.licenseref.urihttp://creativecommons.org/licenses/by/4.0/
rioxxterms.typeJournal Article/Review
rioxxterms.versionVoR

Files

Original bundle
Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
Communicating_Climate_Change_Beyond_Western_Societies__A_Tale_of_the_Czech_Republic_and_India__2_.pdf
Size:
9.97 MB
Format:
Adobe Portable Document Format
Description:
Published version
Licence
https://creativecommons.org/licenses/by/4.0/
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
DepositLicenceAgreementv2.1.pdf
Size:
150.9 KB
Format:
Adobe Portable Document Format