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The electoral success of social media losers: a study on the usage and influence of Twitter in times of elections in Paraguay

Published version
Peer-reviewed

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Authors

Parra, Cristhian 
Laconich, Mical 
Cernuzzi, Luca 

Abstract

jats:titleAbstract</jats:title>jats:pIn recent years, social media has become increasingly relevant in democratic decision-making processes, such as referendums or elections. Recent investigations have raised the concern of social media misuse in attempts to manipulate the public opinion and influence results, undermining the foundations of democracy. By analyzing the use of Twitter during the 2017/2018 presidential elections in Paraguay, this study provides empirical evidence and analysis about the role of social media on political campaigns. In a departure from other countries in the region, dominance in this network did not correlate with elections results. The results we highlight in this article, therefore, challenge the impact of social media on elections, offering an interesting view of their role in Latin America countries, like Paraguay.</jats:p>

Description

Funder: Universidad Complutense de Madrid

Keywords

4701 Communication and Media Studies, 36 Creative Arts and Writing, 44 Human Society, 47 Language, Communication and Culture, 3605 Screen and Digital Media, 4408 Political Science

Journal Title

SN Social Sciences

Conference Name

Journal ISSN

2662-9283
2662-9283

Volume Title

Publisher

Springer Science and Business Media LLC
Sponsorship
Consejo Nacional de Ciencia y Tecnología, Paraguay (CONACYT) (14 INV 102)