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Lifting the hood of supply and demand for trademarks of start‐ups: Partial observability estimates

Published version
Peer-reviewed

Change log

Abstract

jats:pThis paper estimates simultaneously the supply and the demand determinants of the trademark adoption decision made by start‐ups. We use a partial observability econometric model, as non‐adoption is unobserved. Estimation is by maximum likelihood using the partial observability bivariate probit (POBP) model for an unbalanced longitudinal panel of surviving US start‐ups (2004–2011). Our model is shown to provide a good explanation of supply and demand determinants of trademark adoption. For example, size, incorporation and expenditure on R&D are important on the supply side; and copyrights, licensing out and being in a high knowledge information sector are important on the demand side.</jats:p>

Description

Keywords

38 Economics, 3801 Applied Economics, 3802 Econometrics

Journal Title

Managerial and Decision Economics

Conference Name

Journal ISSN

0143-6570
1099-1468

Volume Title

Publisher

Wiley