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Online reviews and customer satisfaction: The use of Trustpilot by UK retail energy suppliers and three other sectors


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Working Paper

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Authors

Littlechild, S. 

Abstract

Online consumer reviews are now widely used and influential. Trustpilot is a relatively new but rapidly growing consumer review website. It is by far the most used review website in UK retail energy supply sector. This paper provides some background and i

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Keywords

Online reviews, customer satisfaction, customer feedback, Trustpilot, retail energy market, supermarkets, banks, mobile phone providers

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Publisher

Faculty of Economics, University of Cambridge

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