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dc.contributor.authorMitullah, Winnie
dc.contributor.authorMudhai, Okoth Fred
dc.contributor.authorMwangi, Sammy
dc.contributor.editorSrinivasan, Sharath
dc.contributor.editorDiepeveen, Stephanie
dc.date.accessioned2016-11-01T11:18:19Z
dc.date.available2016-11-01T11:18:19Z
dc.identifier.urihttps://www.repository.cam.ac.uk/handle/1810/260987
dc.description.abstractTo develop insight into the nature and signi cance of audience engagement in interactive radio and television shows in Kenya, this paper examines ‘who participates’ in interactive media in Kenya drawing from a combination of household survey data collected in two constituencies, interviews with serial callers, and interviews and observations at a number of radio stations and one television station. The paper explores the extent to which media interactivity has widened and deepened political participation in Kenya, and some of the reasons why. It rst examines the demographics of who calls and texts in to interactive shows, with a speci c focus on the gender of participants. It then turns to a more in-depth examination of the characteristics of ‘serial callers’, individuals who regularly and frequently participate in these shows. In so doing, this working paper reveals inequalities and constraints on participation in interactive media, with those who participate tending to be young men with money and with modest level of education. Those who participate most frequently are also found to be motivated by diverse factors, including personal ful lent as well as a desire to represent the interests of others in their communities.en
dc.language.isoenen
dc.relation.ispartofseriesPiMA Working Paper Seriesen
dc.subjectKenyaen
dc.subjectInteractive radioen
dc.titleWho Participates? Audience and Participants in Interactive Showsen
dc.typeWorking Paperen
dc.publisher.departmentInstitute for Development Studies, University of Nairobien
dc.publisher.departmentCentre of Governance and Human Rights, University of Cambridgeen
prism.number7en
dc.identifier.doi10.17863/CAM.6114
dcterms.dateAccepted2016-09
rioxxterms.versionNAen


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