Access to information has changed immeasurably in the past decade, bringing the traditional role of the academic library into question. Rather than a doomsday scenario, this situation offers huge potential for information professionals to situate the library at the heart of research support. ‘Scholarly communication’ is the umbrella term for the information exchange between research communities, research funders, the publishing industry and the general public. This talk will discuss the establishment of the Office of Scholarly Communication at Cambridge University, how it is now embedded within multiple administrative areas of the University and how it works collaboratively with the research community to identify areas that need expertise, support and services. By taking an open and transparent approach to this work, the Office of Scholarly Communication has had an impact not only within the institution, but nationally and internationally. This has not been without challenges, including working within a rigid university governance system and managing unstable funding sources. However this work is now more important than ever at a time when academic publishers are investing substantially in research management and analytics businesses. Libraries that embrace the management of the unique work created within their own institution may find themselves central to the research institution of the future. The alternative could be obsolescence.