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dc.contributor.authorSgroi, Danielen_GB
dc.date.accessioned2004-06-16T16:04:51Z
dc.date.available2004-06-16T16:04:51Z
dc.date.created2001-06en_GB
dc.date.issued2004-06-16T16:04:51Z
dc.identifier.urihttp://www.dspace.cam.ac.uk/handle/1810/285
dc.identifier.urihttps://www.repository.cam.ac.uk/handle/1810/285
dc.description.abstractThe literature on informational cascades and herding theory has for a decade focused on the externality and suboptimal outcomes generated from decision-making when spaces are coarser than private information spaces. Much of the output has therefore been positive, not normative. This paper redresses this imbalance by detailing several direct applications for marketing and business arising from herding theory. We see that business practices such as encouraging early sales, or selling to groups rather than individual customers, can be justified theoretically by direct application of herding theory.en_GB
dc.format.extent2896656 bytes
dc.format.mimetypeapplication/pdfen_GB
dc.format.mimetypeapplication/pdf
dc.language.isoen_GB
dc.publisherFaculty of Economics
dc.relation.ispartofseriesCambridge Working Papers in Economics
dc.rightsAll Rights Reserveden
dc.rights.urihttps://www.rioxx.net/licenses/all-rights-reserved/en
dc.subject.classificationClassification-JEL: D82, D83, L15, M30en_GB
dc.subject.otherinformational cascade, herding, marketing strategiesen_GB
dc.titleControlling the Herd: Applications of Herding Theoryen_GB
dc.typeWorking Paperen
dc.identifier.doi10.17863/CAM.5421


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