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dc.contributor.authorGiannikas, Ven
dc.contributor.authorMcFarlane, Duncanen
dc.contributor.authorStrachan, Jen
dc.date.accessioned2018-12-07T00:31:41Z
dc.date.available2018-12-07T00:31:41Z
dc.date.issued2019-01-01en
dc.identifier.issn0166-3615
dc.identifier.urihttps://www.repository.cam.ac.uk/handle/1810/286420
dc.description.abstractCustomer orientation concerns the degree to which an organisation focuses on customers, recognises their desires and places meeting their needs as a first priority. As managing the needs of individual customers in supply chains become increasingly important, logistics companies have been recognising customer orientation as a critical aspect of their success. This study explores some of the challenges in the deployment of customer oriented logistics systems and argues that the so-called product intelligence model can provide an approach for developing such systems. Using an industrial case study, in this paper we examine customer orientation for a third-party logistics provider by examining both the development of information systems that enable the offering of exible logistics offerings to the end customer and the impact of providing these offerings on a company's performance. We conclude with a set of functionalities required by information systems of logistics providers that wish to enhance customer orientation in their offerings
dc.publisherElsevier
dc.titleTowards the deployment of customer orientation: A case study in third-party logisticsen
dc.typeArticle
prism.endingPage87
prism.publicationDate2019en
prism.publicationNameComputers in Industryen
prism.startingPage75
prism.volume104en
dc.identifier.doi10.17863/CAM.33729
dcterms.dateAccepted2018-10-17en
rioxxterms.versionofrecord10.1016/j.compind.2018.10.005en
rioxxterms.versionAM
rioxxterms.licenseref.urihttp://www.rioxx.net/licenses/all-rights-reserveden
rioxxterms.licenseref.startdate2019-01-01en
dc.contributor.orcidMcFarlane, Duncan [0000-0002-1558-7823]
dc.identifier.eissn1872-6194
rioxxterms.typeJournal Article/Reviewen
cam.orpheus.successThu Jan 30 10:53:44 GMT 2020 - Embargo updated*
rioxxterms.freetoread.startdate2021-01-01


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