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dc.contributor.authorBauer, JM
dc.contributor.authorvan der Laan, LN
dc.contributor.authorde Bruijn, G-J
dc.contributor.authorReisch, Lucia
dc.date.accessioned2022-04-27T23:31:19Z
dc.date.available2022-04-27T23:31:19Z
dc.date.issued2022-05
dc.identifier.issn0195-6663
dc.identifier.urihttps://www.repository.cam.ac.uk/handle/1810/336535
dc.description.abstractPeople making food choices are often exposed to different cues that can activate relevant goals that influence the choice outcome. Hedonic goals are frequently primed by advertising while health policy enlists primes that activate health goals in the moment of food decision-making - e.g., healthy food labels. However, little is known about the effect of such goal-priming cues on the population level and how people respond when exposed to both types of primes simultaneously. The results of this study, based on a large, representative sample (N = 1200), show no effect of health-goal priming on healthy food choices. Being exposed to a sole hedonic prime, however, reduces healthy choices by 3%. This effect completely disappeared when both primes were presented at the same time. All effects remained insensitive to people's gender, hunger status, level of dietary restraint, and BMI. These findings cast doubt over the effectiveness of health goal primes as a tool to increase healthy food choices but suggest a protective effect against competing hedonic primes and could thereby prevent less healthy choices.
dc.format.mediumPrint-Electronic
dc.publisherElsevier
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectFood choice
dc.subjectGoal conflict
dc.subjectHealth goals
dc.subjectPriming
dc.subjectCues
dc.subjectDiet
dc.subjectFood Preferences
dc.subjectHumans
dc.subjectHunger
dc.subjectMotivation
dc.titleBattle of the primes - the effect and interplay of health and hedonic primes on food choice
dc.typeArticle
dc.publisher.departmentDepartment of Politics And International Studies
dc.date.updated2022-04-27T12:41:04Z
prism.number105956
prism.publicationDate2022
prism.publicationNameAppetite
prism.startingPage105956
prism.volume172
dc.identifier.doi10.17863/CAM.83955
dcterms.dateAccepted2022-01-31
rioxxterms.versionofrecord10.1016/j.appet.2022.105956
rioxxterms.versionAM
dc.contributor.orcidReisch, Lucia [0000-0002-5731-4209]
dc.identifier.eissn1095-8304
rioxxterms.typeJournal Article/Review
cam.issuedOnline2022-02-03
cam.orpheus.success2022-04-27 - Embargo set during processing via Fast-track
cam.depositDate2022-04-27
pubs.licence-identifierapollo-deposit-licence-2-1
pubs.licence-display-nameApollo Repository Deposit Licence Agreement
rioxxterms.freetoread.startdate2023-05-01


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Attribution-NonCommercial-NoDerivatives 4.0 International
Except where otherwise noted, this item's licence is described as Attribution-NonCommercial-NoDerivatives 4.0 International