Communication and Marketing of Services by Religious Organizations in India

Iyer, Sriya; Velu, Chander; Mumit, A.

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Authors

Iyer, Sriya

Velu, Chander

Mumit, A.

Publication Date

2010-01

Series

Cambridge Working Papers in Economics

Publisher

Faculty of Economics

Type

Working Paper

Metadata

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Citation

Iyer, S., Velu, C., & Mumit, A. (2010). Communication and Marketing of Services by Religious Organizations in India. https://doi.org/10.17863/CAM.5397

Keywords

Religious marketing, marketing communication, competition, religious organizations, India

Identifiers

CWPE1008

This record's DOI: https://doi.org/10.17863/CAM.5397

This record's URL: http://www.dspace.cam.ac.uk/handle/1810/229372 https://www.repository.cam.ac.uk/handle/1810/229372

Rights

Licence URL: https://www.rioxx.net/licenses/all-rights-reserved/