Communication and Marketing of Services by Religious Organizations in India

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Authors
Iyer, Sriya
Velu, Chander
Mumit, A.
Publication Date
2010-01
Series
CWPE
1008
Publisher
Faculty of Economics, University of Cambridge, UK
Type
Working Paper
Metadata
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Citation
Iyer, S., Velu, C., & Mumit, A. (2010). Communication and Marketing of Services by Religious Organizations in India.
Subjects
Religious marketing, marketing communication, competition, religious organizations, India
Identifiers
This record's URL: http://www.dspace.cam.ac.uk/handle/1810/229372