Customising and deploying roadmapping in an organisational setting: The LEGO Group experience
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Peer-reviewed
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Abstract
When roadmapping is being introduced into an organisation, there are a number of ‘reference’ processes which can be consulted to help ease the barriers to implementation. However, it is critical to recognise that such reference processes offer a baseline design and careful consideration should be given to how they could be adopted for use within a specific organisational setting. Through a research engagement with the LEGO Group, this paper captures and reports on the process journey (including the problems faced by the users and lessons learned) in customising a reference process and the deployment of the adapted approach.
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Keywords
roadmapping, technology management, strategy, innovation, LEGO
Journal Title
Journal of Engineering and Technology Management - JET-M
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Journal ISSN
0923-4748
1608-4799
1608-4799
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Elsevier