© 2017 Elsevier B.V. Although steel reuse has been identified as an effective method to reduce the carbon and energy impact of construction, its occurrence is shrinking in the UK. This can be partly explained by the many barriers which have been identified in the literature, but a detailed analysis of how these barriers affect different parts of the supply chain is still lacking. We show that there is a contrast between perceived higher costs and time required to employ reused steel and the assessments of realised projects. Using a novel ranking method inspired from the field of information retrieval (tf-idf), we have analysed interviews of actors across the supply chain to determine the acuteness of the perception of each barrier. We show that demolition contractors, stockists, and fabricators face specific barriers which each need to be addressed at their level. This is in contrast with more generic barriers present throughout the value chain which we show are probably more perception than reality. Finally, we suggest how supply chain integration could facilitate reuse and make it economically viable at scale.