The Experience of Consensus: Video as an Effective Medium to Communicate Scientific Agreement on Climate Change
Accepted version
Peer-reviewed
Repository URI
Repository DOI
Change log
Authors
Goldberg, MH https://orcid.org/0000-0003-1267-7839
van der Linden, S
Ballew, MT
Rosenthal, SA
Gustafson, A https://orcid.org/0000-0002-6902-6132
Abstract
jats:p Research on the gateway belief model indicates that communicating the scientific consensus on global warming acts as a “gateway” to other beliefs and support for action. We test whether a video conveying the scientific consensus on global warming is more effective than a text transcript with the same information. Results show that the video was significantly more effective than the transcript in increasing people’s perception of scientific agreement. Structural equation models indicate indirect increases in the beliefs that global warming is happening and is human-caused, and in worry about global warming, which in turn predict increased global warming issue priority. </jats:p>
Description
Keywords
consensus, gateway belief model, descriptive norms, video
Journal Title
Science Communication
Conference Name
Journal ISSN
1075-5470
1552-8545
1552-8545
Volume Title
41
Publisher
SAGE Publications
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All rights reserved