Ten considerations for effectively managing the COVID-19 transition
Nature Human Behaviour
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Habersaat, K., Betsch, C., Danchin, M., Sunstein, C., Böhm, R., Falk, A., Brewer, N., et al. (2020). Ten considerations for effectively managing the COVID-19 transition. Nature Human Behaviour, 4 (7), 677-687. https://doi.org/10.1038/s41562-020-0906-x
Governments around the world have implemented measures to manage the transmission of coronavirus disease 2019 (COVID-19). While the majority of these measures are proving effective, they have a high social and economic cost, and response strategies are being adjusted. The World Health Organization (WHO) recommends that communities should have a voice, be informed and engaged, and participate in this transition phase. We propose ten considerations to support this principle: (1) implement a phased approach to a 'new normal'; (2) balance individual rights with the social good; (3) prioritise people at highest risk of negative consequences; (4) provide special support for healthcare workers and care staff; (5) build, strengthen and maintain trust; (6) enlist existing social norms and foster healthy new norms; (7) increase resilience and self-efficacy; (8) use clear and positive language; (9) anticipate and manage misinformation; and (10) engage with media outlets. The transition phase should also be informed by real-time data according to which governmental responses should be updated.
External DOI: https://doi.org/10.1038/s41562-020-0906-x
This record's URL: https://www.repository.cam.ac.uk/handle/1810/310100
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