In response to the growing evidence that obesity increases COVID-19 mortality, the British Government introduced new measures designed to tackle the obesity epidemic that currently plagues the United Kingdom.Whilst many of the measures appear to be much like previous iterations of the anti-obesity strategy, the inclusion of a measure to limit junk food marketing provides promise that the government recognises the role of the obesogenic environment on weight gain. However, these policies fail to acknowledge the impact of social inequality on the pathogenesis of obesity, drastically limiting their potential. I argue that future policies to tackle obesity must apply proportionate universalism, as without addressing social inequality, these strategies cannot be effective.