Extra-terrestrial landings: An ethnographic account of doing ethnography


Type
Article
Change log
Abstract

jats:p The field site is the retail showrooms of a fast-expanding organized retail company selling budget eyewear products across shopping malls and high streets of urban India. Through a thick description of 14 months of ethnographic fieldwork – arriving, forging social relations, recording and writing – this article traces the practical, ethical and epistemological paradoxes in doing ethnography. The article identifies these paradoxes as inherent to ethnography given its radical intent. Not studying them as limitations or failures, the article makes the case for a more honest and critical reckoning with these internal contradictions by making them more present in ethnographic practice and writing. It is argued that in so doing we enrich our understanding of the complex and contradictory social worlds we inhabit and study. </jats:p>

Description
Keywords
Fieldwork, radical empiricism, ambiguity, social relations, writing
Journal Title
Ethnography
Conference Name
Journal ISSN
1466-1381
1741-2714
Volume Title
Publisher
SAGE Publications
Sponsorship
Queen Elizabeth House, University of Oxford