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Making the case for inclusive design.

Published version
Peer-reviewed

Repository DOI


Change log

Authors

Bradley, Mike 
Clarkson, P John 

Abstract

This paper describes the University of Cambridge, Engineering Design Centre's (EDC) case for inclusive design, based on 10 years of research, promotion and knowledge transfer. In summary, inclusive design applies an understanding of customer diversity to inform decisions throughout the development process, in order to better satisfy the needs of more people. Products that are more inclusive can reach a wider market, improve customer satisfaction and drive business success. The rapidly ageing population increases the importance of this approach. The case presented here has helped to convince BT, Nestlé and others to adopt an inclusive approach.

Description

Keywords

Automobiles, Commerce, Community Participation, Disabled Persons, Equipment Design, Ergonomics, Humans, Organizational Case Studies, Telephone

Journal Title

Appl Ergon

Conference Name

Journal ISSN

0003-6870
1872-9126

Volume Title

46

Publisher

Elsevier BV