Making the case for inclusive design.
Published version
Peer-reviewed
Repository URI
Repository DOI
Change log
Authors
Waller, Sam https://orcid.org/0000-0001-5999-3930
Bradley, Mike
Hosking, Ian https://orcid.org/0000-0001-9342-4045
Clarkson, P John
Abstract
This paper describes the University of Cambridge, Engineering Design Centre's (EDC) case for inclusive design, based on 10 years of research, promotion and knowledge transfer. In summary, inclusive design applies an understanding of customer diversity to inform decisions throughout the development process, in order to better satisfy the needs of more people. Products that are more inclusive can reach a wider market, improve customer satisfaction and drive business success. The rapidly ageing population increases the importance of this approach. The case presented here has helped to convince BT, Nestlé and others to adopt an inclusive approach.
Description
Keywords
Automobiles, Commerce, Community Participation, Disabled Persons, Equipment Design, Ergonomics, Humans, Organizational Case Studies, Telephone
Journal Title
Appl Ergon
Conference Name
Journal ISSN
0003-6870
1872-9126
1872-9126
Volume Title
46
Publisher
Elsevier BV