Global benchmarking of children's exposure to television advertising of unhealthy foods and beverages across 22 countries.
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Cosenza-Quintana, Emma Lucia
González-Zapata, Laura I
Kroker-Lobos, María F
Potvin Kent, Monique
Tiscornia, Maria Victoria
Obesity reviews : an official journal of the International Association for the Study of Obesity
Blackwell Publishing Inc.
20 Suppl 2
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Kelly, B., Vandevijvere, S., Ng, S., Adams, J., Allemandi, L., Bahena-Espina, L., Barquera, S., et al. (2019). Global benchmarking of children's exposure to television advertising of unhealthy foods and beverages across 22 countries.. Obesity reviews : an official journal of the International Association for the Study of Obesity, 20 Suppl 2 116-128. https://doi.org/10.1111/obr.12840
Abstract Background: Restricting children’s exposures to marketing of unhealthy foods and beverages is a global obesity prevention priority. Monitoring marketing exposures supports informed policy-making. This study presents a global overview of children’s television advertising exposure to healthy and unhealthy products. Methods: Twenty-two countries contributed data, captured between 2008 and 2017. Advertisements were coded for the nature of foods and beverages, using the 2015 WHO Europe Nutrient Profile Model (should be permitted/not-permitted to be advertised). Peak viewing times were defined as the top five hour timeslots for children. Results: On average, there were four times more advertisements for foods/beverages that should not be permitted than for permitted foods/beverages. The frequency of food/beverages advertisements that should not be permitted per hour was higher during peak viewing times compared to other times (P<0.001). During peak viewing times, food and beverage advertisements that should not be permitted were higher in countries with industry self-regulatory programs for responsible advertising compared to countries with no policies. Conclusion: Globally, children are exposed to a large volume of television advertisements for unhealthy foods and beverages, despite the implementation of food industry programs. Governments should enact regulation to protect children from television advertising of unhealthy products that undermine their health.
Humans, Advertising, Television, Beverages, Food, Child, Benchmarking
Wellcome Trust (087636/Z/08/Z)
Medical Research Council (G0701873)
Department of Health (via National Institute for Health Research (NIHR)) (NF-SI-0616-10019)
External DOI: https://doi.org/10.1111/obr.12840
This record's URL: https://www.repository.cam.ac.uk/handle/1810/289091