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Extending the Base-of-the-Pyramid Concept

Accepted version
Peer-reviewed

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Type

Article

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Authors

Joncourt, Simon 
Gebauer, Heiko 
Cabrera, Karla 
Valdes, Ana 

Abstract

jats:p The base-of-the-pyramid (BoP) concept plays a prominent role among the market-based perspectives for poverty alleviation. Previous literature reviews discuss the evolution of the BoP concept as a research domain, but several major research streams that approach the phenomenon from distinct angles have been overlooked. To address these shortcomings, the authors expand these reviews and formulate recommendations for theoretical and empirical advances by considering emerging research domains, including corporate social responsibility, inclusive business, microfinance, nonprofit expansion, social entrepreneurship, and subsistence marketplaces. In revising the BoP business model idea, the authors develop a framework that highlights key dimensions for management research in BoP markets, including business ecosystems, financial viability, innovativeness, resource scarcity, role of the poor and scalability. </jats:p>

Description

Keywords

35 Commerce, Management, Tourism and Services, 3507 Strategy, Management and Organisational Behaviour, 1 No Poverty

Journal Title

Service Science

Conference Name

Journal ISSN

2164-3962
2164-3970

Volume Title

11

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Rights

All rights reserved