The possibility of structuring material at the nanoscale is essential to control light-matter interactions and therefore fabricate next-generation paints and coatings. In this context, nature can serve not only as a source of inspiration for the design of such novel optical structures, but also as a primary source of materials. Here, some of the strategies used in nature to optimize light-matter interaction are reviewed and some of the recent progress in the production of optical materials made solely of plant-derived building blocks is highlighted. In nature, nano- to micrometer-sized structured materials made from biopolymers are at the origin of most of the light-transport effects. How natural photonic systems manage light scattering and what can be learned from plants and animals to produce photonic materials from biopolymers are discussed. Tuning the light-scattering properties via structural variations allows a wide range of appearances to be obtained, from whiteness to transparency, using the same renewable and biodegradable building blocks. Here, various transparent and white cellulose-based materials produced so far are highlighted.