Misdiagnosing the problem of why behavioural change interventions fail
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Peer-reviewed
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Abstract
Routes to achieving any sort of meaningful success in the enterprise of behavioural change requires an understanding the rate of failure, and why failures occur. This commentary shows that there is more to diagnosis of failures than fixating on micro rather than the macro level behaviours.
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Behavioral and Brain Sciences
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0140-525X
1469-1825
1469-1825
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Cambridge University Press
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Except where otherwised noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 International