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Augmented learning for joint creativity in human-GenAI co-creation

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Peer-reviewed

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Abstract

Our research introduces a novel theory of augmented learning by reconceptualizing the concept and providing both theoretical insights and empirical evidence to explain its role in human-GenAI co-creation for enhancing joint creativity over time. We propose shifting the focus of augmented learning from traditional human cognitive learning to a collective learning process, where humans and GenAI collaboratively rearrange their levels of involvement in co-creation activities to continuously improve joint creativity over time. To examine this reconceptualized augmented learning, we adopted a mixed-methods approach across three studies. Studies 1 and 2 inductively revealed that human-GenAI co-creation does not automatically achieve augmented learning or enhance their joint creativity even after multiple rounds of co-creation experiences. A deeper qualitative analysis of human-GenAI dialogues identified a decline in Idea Co-development—a co-creation activity characterized by feedback exchanges and iterative idea refinement—as the primary reason for this failure. Based on this finding, Study 3 deductively demonstrated that providing instructions and guidance on Idea Co-development improved joint creativity over time. Building on these findings, we further refine our theory of augmented learning, offering actionable insights for improving human-GenAI co-creation to achieve greater joint creativity.

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Keywords

Journal Title

Information systems Research

Conference Name

Journal ISSN

1047-7047
1526-5536

Volume Title

Publisher

Institute for Operations Research and Management Sciences

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Except where otherwised noted, this item's license is described as Attribution 4.0 International