This article examines both positive and negative print depictions of King William III, specifically how William’s masculine identity was produced and perceived in relation to readily accessible norms of manhood. That commentators invoked discourses of masculinity to both legitimate and denounce William’s regime suggests the importance of masculinity to kingly meaning. By discussing the ways in which William does or does not conform to gender ideals, commentators reveal that, although freighted differently, normative models of kingship and masculinity shared common expectations and overlapped in easily recognisable ways. As his critics reminded, William III neither achieved the supposed “hegemonic” patriarchal form of masculinity nor that of the ideal monarch because he remained childless. As such, William’s print portrayal sheds light on codes of masculinity in early modern Britain that were constructed in a variety of settings outside of the problematic paragon of patriarchal manhood.