Research data supporting "Differentiation of online text-based advertising and the effect on users’ click behavior"

Repository URI
https://www.repository.cam.ac.uk/handle/1810/247391
Repository DOI
https://doi.org/10.17863/CAM.69218
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Files
diff-ads-click-data-chb.xls (58 KB)
Type
Dataset
Change log
Authors
Jacques, Jason T. 
Kristensson, Per Ola 
Description

Click data for "Differentiation of Online Text-based Advertising and the Effect on Users’ Click Behavior" as published in "Computers in Human Behavior" (http://dx.doi.org/10.1016/j.chb.2015.04.031)

Version
Software / Usage instructions
Excel
Keywords
Publisher
Rights
All Rights Reserved
Sponsorship
This work was supported by the Engineering and Physical Research Council [DTA]. ESPRC
Relationships
Supplements:
https://doi.org/10.1016/j.chb.2015.04.031
Collections
Research Data - Engineering Design Centre
Symplectic mapped items for data match