Reply to Sharp et al.: psychological targeting produces robust effects

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https://www.repository.cam.ac.uk/handle/1810/285373
Repository DOI
https://doi.org/10.17863/CAM.32739
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Accepted version (23.43 KB)
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Article
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Authors
Matz, SC 
Kosinski, M 
Nave, G 
Stillwell, DJ 
Abstract

Sharp et al. (1) suggest that our original findings refute rather than support the effectiveness of psychological targeting (2, 3). We respectfully disagree for the following reasons.

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Journal Title
Proceedings of the National Academy of Sciences of the United States of America
Conference Name
Journal ISSN
1091-6490
1091-6490
Volume Title
115
Publisher
National Academy of Sciences
Publisher DOI
https://doi.org/10.1073/pnas.1811106115
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http://www.rioxx.net/licenses/all-rights-reserved
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Cambridge University Research Outputs