In the Patented Bag: Peanuts, Packaging, and Intellectual Property in the United States, 1906–1932

Published version
Repository DOI

Type
Article
Change log
Authors
Brown, Tad 
Abstract

This article explores the early history of two American peanut companies: Planters and Tom’s. Both food manufacturers developed major commercial brands through the ownership of intellectual property. In this case, the sourcing of different peanut types figured into the marketing of salted peanuts. Through a legal dispute involving Tom’s patented retail bag, I examine how food packaging changed how peanuts were advertised, distributed, and consumed. The argument is made for an historical analysis of food brands that considers how intellectual property domains interacted with each other and with the material properties of the food itself.

Description
Keywords
3801 Applied Economics, 35 Commerce, Management, Tourism and Services, 38 Economics, 3505 Human Resources and Industrial Relations, 50 Philosophy and Religious Studies, 5002 History and Philosophy Of Specific Fields, 2 Zero Hunger
Journal Title
Enterprise and Society: the international journal of business and history
Conference Name
Journal ISSN
1467-2227
1467-2235
Volume Title
Publisher
Business History Conference
Sponsorship
Wellcome Trust (217968/Z/19/Z)
This research was funded by the Wellcome Trust [Grant number 217968/Z/19/Z].

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2023-10-18 13:31:01
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2023-06-15 23:31:36
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