The richness of resources in the Amazonian coastal region, combined with the need to break free from the constant financial vulnerability, stand at the heart of our fieldwork, conducted as part of the Fish Forever Program for Rare Brazil, an NGO that catalyses behavioural change to achieve enduring conservation results. Our research proposes an analysis of the intended and unintended outcomes of the financial literacy education programme offered during 2020 to the fisherwomen of eight communities in the State of Pará, Brazil. We aimed to understand the enablers and implications of individual and group change arising from that education programme. Drawing from theory of change and emancipatory education theories, we analyse evidence derived from ethnographic journals, interviews, and document analysis. Our initial findings show that the structure of the meetings for the financial literacy education programme enabled the emergence of new social-relational links amongst the women. This, in turn, allowed each woman to discover a new side of their identity, both on an individual and a communal level. Overall, we identify five themes of unintended outcomes: structured dialogue, foundations of dialogue, oracy, transformative emancipation, and self and group identity. We offer an analysis of their causes and implications. Using dialogic approaches to co-develop strategies of financial literacy allowed the women in eight Amazonian coastal communities to manage their fisheries' resources collectively and sustainably as well as see their cultural identity in a new light. We reflect on how this shift in the perception of self and group identities challenges elements of structural and cultural violence in the context of Amazonian fisherwomen. We conclude by proposing the inclusion of a feminist research perspective into the operationalisation of evaluation tools for education programmes aimed at fisherwomen in coastal communities.